13 Top Email Marketing Software Platforms, Tools, and Services for Ecommerce Success
Yes, your business should have a presence on social media, but don’t overlook one of your most powerful assets—email marketing software.
Email marketing software continues to reign as the most effective, reliable, and scalable tool for reaching your audience directly. Whether you’re a budding entrepreneur or a seasoned eCommerce professional, choosing the right email marketing platform is critical for creating personalized campaigns, boosting engagement, and driving sustainable growth.
In this guide, we’ll dive deep into 13 of the best email marketing software solutions on the market. From features and pricing to performance and user experience, you’ll get a clear breakdown of each platform to find the perfect match for YOUR business needs.
Let’s turn your emails into more than just messages—let’s make them the ultimate tools for building customer relationships, driving conversions, and growing your eCommerce brand.
1. Brevo (formerly SendinBlue)
Why settle for “just okay” tools when Brevo delivers everything you need to grow your business—without the headaches? This all-in-one email marketing software combines email campaigns, SMS marketing, and automation into a user-friendly platform designed for businesses that want big results on a small budget.
What Makes Brevo a Top Choice:
- Automation Made Effortless: Set up workflows that guide your audience from hello to happy customer—without spending hours in setup.
- Insights That Drive Growth: Brevo’s heat maps, geolocation tracking, and performance analytics don’t just give you data—they give you direction.
- Campaigns in Minutes: Craft emails that wow with tools so intuitive, they’ll feel like second nature (no tech skills required).
Pricing
With plans starting at just $8/month, Brevo proves that powerful email marketing doesn’t have to come with a premium price tag. Whether you’re just starting out or scaling up, Brevo is the smart choice for growing businesses.
Simplify Your Marketing with Brevo!
HubSpot isn’t just email marketing software—it’s your command center for email campaigns, CRM, automation, and beyond. Known for its enterprise-grade features and seamless integration capabilities, HubSpot helps businesses of all sizes turn emails into results. From startups scaling up to established brands refining their strategy, this platform delivers tools that work as hard as you do.
Why HubSpot Stands Out:
- Integrated Powerhouse: Combine email campaigns, CRM, and automation into one intuitive platform that connects every part of your marketing.
- Pro-Level Analytics: Dive deep into insights with detailed open rates, click-through rates, and customer journey tracking—all designed to fine-tune your strategy.
- Custom Workflows Made Easy: Build advanced workflows that nurture leads and drive sales without unnecessary complexity.
Pricing:
While HubSpot’s Marketing Hub starts at €15/month, the Professional tier unlocks advanced tools at €792/month, proving its versatility from small businesses to global enterprises.
For eCommerce brands, email alone is no longer enough—Omnisend brings everything together. As an omnichannel email marketing software, it combines email, SMS, and push notifications into a single platform designed to boost conversions and customer loyalty.
Why Omnisend Excels:
- Omnichannel Workflows: Easily combine email, SMS, and push notifications to create seamless customer journeys.
- Pre-Built Automation: Set up welcome series, cart recovery, and post-purchase follow-ups with just a few clicks.
- ECommerce Integrations: Works seamlessly with Shopify, WooCommerce, and BigCommerce for a truly tailored experience.
- Actionable Analytics: Get data that helps you tweak and optimize every campaign for better results.
Pricing:
With plans starting at $16/month, Omnisend is built for online stores that want to turn browsers into buyers and one-time shoppers into repeat customers.
4. Mailmodo
If standard email campaigns aren’t cutting it, Mailmodo offers a revolutionary solution with AMP-powered emails. This email marketing software allows customers to take actions—like filling forms or booking appointments—without ever leaving their inbox, giving your campaigns an edge in engagement and conversions.
Why Mailmodo is Unique:
- Interactive AMP Emails: Let users interact directly in the email—think surveys, forms, or even payments—without extra steps.
- ECommerce-Friendly Workflows: Automate product recommendations, cart recovery, and post-purchase follow-ups.
- Analytics That Drive Growth: Track email performance with actionable data like open rates and click-to-conversion insights.
- Wide Template Library: Customizable, AMP-ready templates tailored to industries and goals.
Pricing:
Starting at $39/month, Mailmodo is ideal for brands that want to stand out in crowded inboxes and create emails that do more than just deliver a message.
Simple, effective, and unlimited—SendX is the no-nonsense email marketing software for businesses that want results without overcomplicating things. With unlimited email sends and intuitive tools, SendX is designed for marketers who value affordability and ease of use.
What Sets SendX Apart:
- Unlimited Email Sends: No caps, no worries—send as many campaigns as you need, even on entry-level plans.
- Effortless Email Creation: Build beautiful emails with an editor so intuitive, you’ll feel like a pro in minutes.
- Smart Automation: Engage your audience with workflows tailored to your business, from welcome emails to re-engagement campaigns.
- Affordable Scalability: Grow your business without outgrowing your email marketing platform.
Pricing:
Starting at just $7.49/month, SendX is an ideal choice for businesses that want powerful email marketing without a premium price tag.
For businesses that value creativity and simplicity, MailerLite delivers a clean, intuitive email marketing software that helps you craft visually stunning campaigns without the hassle. From email creation to automation, it’s designed for startups, freelancers, and small businesses looking to grow.
What Makes MailerLite Special:
- Effortless Design: Create polished, professional emails with a drag-and-drop editor and beautiful templates tailored to any industry.
- Automation Simplified: Set up workflows for welcome emails, product recommendations, and customer follow-ups in minutes.
- Landing Pages and Pop-Ups: Beyond emails, MailerLite helps you grow your list with customizable landing pages and forms.
- Detailed Insights: Track email performance with data-driven reports on clicks, opens, and conversions.
Pricing:
Starting at $10/month, MailerLite offers a free plan for up to 1,000 subscribers, making it an accessible yet powerful choice for businesses ready to scale.
If automation is the backbone of your strategy, ActiveCampaign is the ultimate email marketing software to take your campaigns to the next level. Combining advanced workflows, CRM integration, and detailed analytics, it’s built for businesses ready to scale smarter, not harder.
Why ActiveCampaign Stands Out:
- Next-Level Automation: Create highly customizable workflows that guide leads through every stage of the customer journey.
- Integrated CRM: Manage your sales pipeline alongside email campaigns, ensuring seamless customer interactions.
- Personalized Campaigns: Use advanced segmentation and dynamic content to send hyper-targeted emails that convert.
- Robust Analytics: Dive deep into campaign performance with detailed reports on engagement, conversions, and ROI.
Pricing:
Starting at $29/month for 1,000 contacts, ActiveCampaign delivers enterprise-grade features that empower businesses of all sizes to scale effectively.
With over 20 years of experience, AWeber is one of the most reliable names in email marketing software. Known for its simplicity and exceptional customer support, AWeber empowers businesses to create engaging campaigns and build lasting customer relationships.
What Makes AWeber Special:
- Easy-to-Use Tools: Design professional emails quickly with a user-friendly editor and pre-built templates.
- Powerful Automation: Set up workflows for welcome emails, follow-ups, and re-engagement campaigns without any hassle.
- List-Building Features: Grow your audience with signup forms, landing pages, and integrations with platforms like WordPress.
- Comprehensive Support: Access live chat, phone support, and a library of tutorials to get help when you need it.
Pricing:
With plans starting at $12.50/month and a free plan for up to 500 subscribers, AWeber is ideal for small businesses, entrepreneurs, and marketers looking for a dependable platform.
GetResponse is a robust email marketing software designed to help businesses of all sizes grow and engage their audience. With advanced automation, lead generation tools, and even webinar hosting, it’s a platform that goes beyond email to support your entire marketing strategy.
Why GetResponse Stands Out:
- Email + More: Send beautiful emails, host webinars, create landing pages, and automate your workflows—all from one platform.
- Custom Automation: Build workflows tailored to your goals, from abandoned cart recovery to customer re-engagement campaigns.
- Webinar Hosting: Stand out by integrating webinars into your marketing mix—a feature unique to GetResponse.
- Lead Generation Made Easy: Use signup forms and landing pages to grow your list effortlessly.
Pricing:
Starting at $19/month, GetResponse offers a free plan for basic features and paid plans for businesses ready to scale with advanced tools.
10. Constant Contact
For small businesses that want to connect with their audience and simplify their marketing, Constant Contact delivers. Known for its dependability and user-friendly tools, this email marketing software offers more than just email campaigns—it’s a complete toolkit for growth.
What Makes Constant Contact Unique:
- Event Management Features: Send invites, track RSVPs, and manage event promotions all in one place.
- List-Building Tools: Grow your audience with customizable signup forms, pop-ups, and integrations with Shopify and WordPress.
- Automation Made Easy: Set up automated welcome emails, birthday messages, and drip campaigns effortlessly.
- Comprehensive Support: Access live chat, phone support, and an extensive knowledge base to ensure success.
Pricing:
With plans starting at $9.99/month, Constant Contact combines reliability, features, and ease of use to help your business thrive.
Sender is proof that great email marketing software doesn’t have to be expensive. Built for small businesses, it combines essential tools with straightforward pricing, making it an excellent choice for those starting or scaling their marketing efforts.
Why Sender Stands Out:
- Unlimited Contacts on Free Plan: Manage unlimited subscribers and send up to 15,000 emails per month at no cost.
- Quick Email Creation: Use simple, customizable templates to design beautiful emails in minutes.
- Automation That Works: Engage your audience with workflows for welcome emails, cart recovery, and follow-ups.
- Advanced Analytics: Track open rates, click-throughs, and other key metrics to improve your campaigns.
Pricing:
Starting at $15/month, Sender provides an affordable way to send impactful emails without sacrificing quality or features.
For businesses that want simplicity without sacrificing power, Moosend delivers a straightforward email marketing software packed with essential tools. From email creation to automation, Moosend provides everything you need to grow your business without breaking the bank.
Why Moosend Works:
- Unlimited Emails: Send as many emails as you need—even on entry-level plans.
- Easy Campaign Creation: Build beautiful, responsive emails in minutes with Moosend’s intuitive editor.
- Automation for Everyone: Simplify your workflows with pre-built automation for cart recovery, welcome emails, and follow-ups.
- Actionable Analytics: Monitor your campaigns with clear, detailed insights to boost performance.
Pricing:
Starting at $9/month, Moosend is perfect for startups and small businesses looking for affordable, user-friendly email marketing solutions.
For businesses seeking an intuitive and effective solution, Benchmark offers everything you need in email marketing software without the steep learning curve. With its user-friendly tools and multilingual support, Benchmark is perfect for businesses looking to connect with audiences worldwide.
Why Benchmark Stands Out:
- Effortless Email Creation: Design beautiful, responsive emails with Benchmark’s intuitive drag-and-drop editor.
- Automation Made Easy: Set up workflows for welcome emails, follow-ups, and re-engagement campaigns with ease.
- Multilingual Support: Communicate with global audiences using tools and support available in multiple languages.
- Data-Driven Insights: Optimize your campaigns with real-time analytics on engagement, conversions, and more.
Pricing:
Starting at $13/month, Benchmark combines simplicity with scalability, making it a great choice for small businesses and growing teams.
Get Creative with Benchmark!
Conclusion: Choose the Email Marketing Software That Fits Your Business
Your choice of email marketing software can make or break your marketing strategy. Each platform on this list offers unique strengths, from Brevo’s affordability and automation to HubSpot’s enterprise-grade tools and Omnisend’s eCommerce focus.
For businesses looking for a powerful yet budget-friendly solution, Brevo stands out as a smart first step. Its accessible pricing, advanced features, and user-friendly design make it ideal for entrepreneurs and growing teams.
Whether you’re scaling up, starting fresh, or refining your approach, there’s a platform here to match your goals. The key is to choose the one that aligns with your business’s needs, audience, and vision.
Ready to Elevate Your Email Marketing?
Explore these tools today and start building campaigns that connect, convert, and grow your business.