average email open rate

What’s the Average Email Open Rate in 2025? Industry Benchmarks

Email Marketing /
Email Marketing Average Open Rate: What It Is

Introduction Email marketing is a powerhouse tool for engaging audiences and driving revenue, but the key to its success lies in one vital metric: the average email open rate. This metric doesn’t just tell you how many people are opening your emails—it’s a direct reflection of how effectively you’re capturing attention in today’s crowded inboxes. […]

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The Email Open Rate Tango: A Dance with the Industry Average

Email Marketing /
A man in an office diligently working on a computer, focused on his tasks.

Introduction: Setting the Stage for the Email Open Rate Dance Email open rates are more than just numbers—they’re the heartbeat of your email marketing campaigns. Whether you’re trying to engage potential customers, nurture leads, or reconnect with existing clients, understanding and optimizing your email open rate is critical to your success. But open rates are

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