Cannabis brands will have to deal with a unique problem in 2025. The industry is still growing, but it is still heavily regulated and limited on traditional marketing platforms. Ads on social media are blocked. There aren’t many ways to promote search engines. Some websites even flag their own content. In this kind of setting, email marketing, especially through a well-planned cannabis newsletter, is not only a good idea, but it is also a strong way to grow.
This article talks about how a cannabis newsletter can help your business make more money, keep customers coming back, and stay on the right side of the law. A strong newsletter strategy can help you build lasting relationships with your customers, whether you own a dispensary, a cannabis lifestyle brand, or a direct-to-consumer (DTC) product company.A good newsletter strategy can help you make money and build long-term relationships without having to use other people’s platforms.
1.Why Email Works for Cannabis Businesses
Email marketing gives you full control over how and when you reach your customers. You are not depending on social media rules or online ad policies. Your message goes straight to the customer’s inbox.
Here’s why email is powerful:
You talk directly to people who want to hear from you
You can share product updates, offers, or educational content
You control how your message looks and who sees it
Email lists are long-term assets—you own your list
For cannabis brands, this is especially useful. The laws around cannabis marketing are strict, and many online platforms do not allow paid promotions. But email marketing allows you to send legal, valuable content without worrying about being blocked.
2. How a Cannabis Newsletter Boosts Sales
A cannabis newsletter can directly lead to more sales. It helps you promote products in a way that feels personal and trusted.
Here’s how it drives revenue:
a. Product Promotion
You can feature your latest cannabis products, including photos, benefits, prices, and direct links to buy. As a result, subscribers can easily click and make a purchase.
b. Special Offers
You can send limited-time discounts or early access to sales. For example, a weekend sale or a special 4/20 promotion can bring quick results.
c. Targeted Content
With email tools, you can send different messages to different groups. For instance, one email for new users and another for regular buyers. This makes your emails more relevant, which means higher sales.
d. Cart Recovery
If someone adds products to their cart but doesn’t finish the purchase, you can send a reminder email. These recovery emails help bring back lost sales.
3. Keeping Your Customers Coming Back
Getting new customers is important, but keeping your current customers is even more valuable. Email newsletters help you build strong relationships and long-term trust.
Here’s how:
a. Stay Top of Mind
Regular emails keep your brand in front of your customers. Even if they don’t open every message, your name stays fresh in their minds.
b. Share Useful Information
Teach your audience. Give tips on cannabis use, explain different strains, or talk about how to choose the right product. When your emails are helpful, people stay subscribed.
c. Exclusive Rewards
Offer subscribers something special—like loyalty points, birthday discounts, or first access to new products. These small rewards can turn a one-time buyer into a loyal customer.
d. Automated Follow-Ups
You can send automatic emails after a purchase or when someone hasn’t bought in a while. These messages feel personal and remind customers to come back.
4. Cannabis Marketing and Legal Compliance
Cannabis is a regulated industry. Every business must follow strict marketing rules. A newsletter helps you follow the law while still reaching your customers.
Here’s how email helps with compliance:
a. Permission-Based Marketing
People must sign up to get your emails. This means you are only contacting those who want to hear from you. This keeps your marketing legal and respectful.
b. Safe to Add Legal Disclaimers
You can easily include age restrictions (like “21+ only”), product warnings, and privacy notices at the bottom of your emails.
c. Less Risk of Getting Banned
Email platforms don’t block cannabis content the way social media sites do. Therefore, you are less likely to face account bans or content removal.
d. Follow Local Laws
You can set your email system to follow rules like CAN-SPAM (in the US) or GDPR (in Europe). Just include an unsubscribe link and make it easy for users to leave the list if they want.
5. What to Include in Your Cannabis Newsletter
To keep your audience engaged, your newsletter must be interesting, clear, and useful. Here are some content ideas you can include:
New Product Launches – Talk about new strains, edibles, oils, or devices
Educational Tips – Explain cannabis terms, usage methods, or health benefits
Customer Stories – Share experiences or feedback from real customers
Staff Introductions – Highlight your team, growers, or experts
Event Announcements – Share dates for in-store demos or virtual sessions
Holiday Offers – Give discounts for events like 4/20 or Black Friday
Regulation Updates – Inform your readers about new laws or product limits
Make Content Easy to Read
Use simple language, short paragraphs, and clean design. In addition, make it easy for the reader to understand and take action.
6. Measuring the Success of Your Newsletter
Tracking your email performance helps you improve over time. Here are some numbers you should look at:
Open Rate – How many people opened your email
Click Rate – How many people clicked a link inside your email
Conversion Rate – How many people made a purchase or signed up
Unsubscribe Rate – How many people left your list after an email
List Growth – How many new people joined your email list
Learn and Adjust
If your open rate is low, your subject lines may need work. If few people click, your message may not be clear or relevant. Use the data to learn and make better decisions.
7. How to Start Your Cannabis Newsletter
Starting a newsletter is simple if you follow the right steps:
Step 1: Choose an Email Platform
Pick a service that allows cannabis content and offers features like automation, list building, and performance tracking.
Step 2: Collect Email Addresses
Add sign-up forms to your website, social media pages, and in-store checkout system. Give users a reason to join—like a discount or free guide.
Step 3: Plan Your Content
Create a calendar with weekly or monthly topics. Stay consistent so readers know when to expect your emails.
Step 4: Write and Design
Use a clean, mobile-friendly design. Write in a simple, clear tone. Add buttons that link to your store or landing pages.
Step 5: Test and Improve
Send test emails to yourself. Check how they look on desktop and mobile. After sending, review the results and adjust your strategy.
Conclusion
One of the most effective strategies your company can employ in 2025 is a cannabis newsletter. It provides a direct, permission-based method of connecting with customers, increasing sales, improving customer retention, and maintaining compliance in a regulated market.
Email is still dependable, reasonably priced, and efficient—especially when used carefully—while other platforms, such as social media, might ban your advertisements or remove your content. Developing a solid newsletter strategy will help you expand sustainably, regardless of how long you’ve been in business.
Now is the moment to take action if you’re prepared to unleash the potential of cannabis email marketing.
FAQs
1. What is a cannabis newsletter?
A cannabis newsletter is an email sent regularly to customers or subscribers. It includes updates about products, offers, education, and other news related to cannabis.
2. Is email marketing legal for cannabis businesses?
Yes, email marketing is legal if you follow local laws and use permission-based marketing. Always include an unsubscribe link and only email people who gave you permission.
3. How often should I send a cannabis newsletter?
Once a week or once every two weeks is a good starting point. Be consistent but avoid sending too often, which may cause people to unsubscribe.
4. What should I include in my newsletter?
You can include product updates, special offers, cannabis tips, customer stories, event invites, and legal information. Make sure the content is helpful and easy to read.
5. Can a newsletter help me increase sales?
Yes. Newsletters can boost sales by promoting products, offering discounts, and reminding customers to return. Email is a direct, low-cost way to drive revenue.
6. What email platform should I use for cannabis marketing?
Choose a platform that allows cannabis content and follows compliance rules. Look for features like list segmentation, automation, and performance tracking.
