10 Best Email Marketing Platforms for Ecommerce Growth
You know that feeling when your latest post gets buried for no reason? When the algorithm decides, once again, that you’re invisible?
Yeah. We’ve felt that too.
That’s where the best email marketing platforms come in, tools designed for real businesses, not algorithm chasers.
Email still matters. It’s quiet. It’s simple. But it always shows up, right where your customers actually look.
If you’re selling online, a good email marketing platform can do more than just send updates. It can build trust. Keep people coming back. Make sales feel human again.
In this list, we’re sharing 10 email marketing tools for ecommerce that actually help. No jargon. Just what works, what doesn’t, and how it will work for your business.
At Growalrus, we believe in human-first email marketing. That’s why we put Brevo at the top. It’s affordable, easy to use, and doesn’t try to be twenty things at once.
Let’s make email work the way it’s supposed to: honest, direct, and yours to own.
1. Brevo (formerly SendinBlue)
Best for: Small shops, solo sellers, and lean teams that want pro tools without pro prices.
Brevo is what happens when someone builds affordable email marketing services for real people, not marketing departments with a team of 12. It’s simple where it should be, powerful where it counts, and priced like the folks behind it actually remember what it’s like to start small.
You get email campaigns, SMS marketing, automations, analytics, signup forms, segmentation, the works. And somehow, it’s not overwhelming. The learning curve is more like a gentle slope.
👍 Pros:
- Free plan with 300 emails per day (and unlimited contacts)
- SMS + email in one place
- Automation that makes sense, even if you’ve never built a workflow
- Solid analytics with heatmaps, click tracking, and location data
- Built and hosted in the EU (GDPR-compliant email marketing platform)
👎 Cons:
- The free plan has a daily send cap
- Visual builder isn’t quite as slick as some others
- Support response times can be slow on the lower-tier plans
💰 Pricing:
- Free plan: 300 emails/day
- Starter: From $8/month
- Business: From $20/month (adds A/B testing, advanced automation, priority sending)
🎯 Why We Like It:
Brevo is a great first step if you want to grow your email list for ecommerce without feeling like you’re flying a spaceship. It does most things very well, doesn’t pretend to be everything, and never tries to upsell you every five minutes. That’s rare.
“The migration was quick and smooth… We were able to do a great part of the set-up ourselves, often without help from our IT department.”
– Thomas Hirsbrunner, CRM Manager, SwissCommerce
Start with Brevo if you want powerful email marketing without the fluff.
Best for: Small shops, side hustles, and people who’d rather not fight their software.
If you’ve ever opened a fancy tool and thought, “I just want to send an email, not launch a rocket,” MailerLite is probably for you. It’s clean, easy, and does what it says it will. It won’t make you dig through ten menus just to send a welcome series or manage your email marketing software for small business.
It’s one of the better platforms out there for folks who are just starting to grow. The interface makes sense. The templates look modern. And setting up automation doesn’t require a tutorial marathon.
👍 Pros:
- Free plan covers up to 1,000 people, which is more than most
- Drag-and-drop builder actually works the way you’d hope
- Has popups, forms, and landing pages included (you don’t need a dozen plugins)
- Connects smoothly with Shopify, WooCommerce, and the usual suspects (great if you’re looking for email platforms that integrate with Shopify)
👎 Cons:
- Some fancier tools (A/B testing, resend automation) are locked behind paid plans
- Support is slower if you’re on the free tier
- Analytics are decent, but not super detailed
💰 Pricing:
- Free: 1,000 subscribers and 12,000 monthly emails
- Paid plans start around $10/month
- Higher tiers unlock automation boosts, Facebook integration, and more
🎯 Why We Like It:
MailerLite isn’t trying to be everything. It’s just a solid, no-drama tool for sending good-looking emails without getting overwhelmed. That’s more than enough for most of us.
“In 5 years, we’ve gained 10k+ subscribers. Their support team is quick & fantastic. Very happy with our choice!”
– Robbie, Co-Founder, EMS Leadership Academy
Best for: Online shops that want their emails, texts, and little pop-up things all working together, without babysitting them
Look, if you run a store, you’ve probably got a lot going on. Abandoned carts. Late-night questions. Weird shipping glitches. Omnisend gets that; it’s one of the most useful email marketing tools for ecommerce. Instead of giving you another shiny dashboard, it just helps you talk to your customers wherever they happen to be.
You can send emails, SMS, and browser push messages all from the same place. No switching tabs or logging into five tools. And it actually plugs into Shopify and WooCommerce without having a meltdown. The prebuilt automations save time as well: cart reminders, order follow-ups, all that good stuff.
👍 Pros:
- All your messaging stuff in one place
- Templates for most ecommerce things already set up
- Integrates with the usual roundup (Shopify, Woo, BigCommerce,) great if you’re looking for email platforms that integrate with Shopify
- SMS works pretty well, honestly
👎 Cons:
- Free plan is limited
- Reports are basic, don’t expect heatmaps and sorcery
- More helpful if you’re selling physical stuff (digital sellers might feel cramped)
💰 Pricing:
- Free for 250 contacts, 500 emails/month
- Standard from $16/month
- Pro starts at $59/month and adds SMS, audience split testing, and extras
🎯 Why We Like It:
If you’re an ecommerce person who’s too busy to duct-tape five tools together, Omnisend is a dependable ecommerce email marketing platform with excellent SMS integration. It’s not sexy, but it works. And sometimes, that’s all you need.
“Omnisend was a game changer. We’re seeing more engagement and more conversions.”
– Verified G2 Reviewer
Best for: Businesses that want one tool to rule them all: emails, landing pages, funnels, and even webinars
Some tools do one thing really well. GetResponse does five. It’s one of the top email marketing platforms, yes, but it’s also your landing page builder, funnel maker, webinar host, list grower, and – if you squint – maybe even your therapist. (No guarantees on that last one.)
Thing is, it’s been around a while, and you can tell. Not in a bad way, more like, “oh, they know their stuff.” Everything just kind of works. And if you like the idea of setting up an entire marketing automation funnel in one spot without hiring three separate platforms, this one’s worth a proper look.
👍 Pros:
- Emails + landing pages + automations + webinars = all in one place
- Built-in lead gen tools like signup forms and popups
- Templates don’t look like they were made in 2012 (a win)
- Drag-and-drop everything, which makes life easier
👎 Cons:
- Takes a while to learn everything it offers
- Webinars are cool, but only if you actually plan to use them
- Pricing gets a bit spicy as features stack up
💰 Pricing:
- Free plan available for basic use
- Email Marketing plan starts at $19/month
- Marketing Automation and Ecommerce tiers go higher, depending on list size and features
🎯 Why We Like It:
If you’ve been duct-taping together a bunch of tools and it’s starting to show, GetResponse might be your chance to simplify. It’s not the sleekest, but very reliable, and pleasantly comprehensive. A great pick if you need email marketing automation tools that support conversion-focused email campaigns without needing five logins.
“It certainly helped us maintain contact with our subscribers… and provided a very efficient way of sending our newsletter and news of our various events.”
– Stephen Perloff, Editor, The Photo Review
5. Mailmodo
Best for: Brands that want interactive emails that feel like mini-websites inside your inbox
Most emails just talk at people. Mailmodo lets them talk back.
It’s one of the only AMP email marketing tools on the market, meaning your subscribers can book appointments, fill out forms, or answer surveys inside the email itself. No clicks. No load screens. No lost momentum.
If you’re running email marketing for ecommerce and want to boost engagement without relying on gimmicks, Mailmodo’s interactive features are genuinely different. It takes a little setup, but once it’s rolling, it’s like giving your emails superpowers.
👍 Pros:
- AMP email marketing tools for interactivity (forms, bookings, payments inside the email)
- Clean drag-and-drop builder with modern, ecommerce-ready templates
- Email marketing automation tools that don’t require a degree in wizardry
- Strong customer support and onboarding for new users
👎 Cons:
- Pricier than some competitors if you don’t use the AMP features
- Not all inboxes support AMP yet (fallbacks are clean, though)
- Slight learning curve if you’ve only used basic email tools before
💰 Pricing:
- Free trial available with limited AMP features
- Starter plan begins around $39/month
- Custom pricing for higher-volume or enterprise users
🎯 Why We Like It:
Mailmodo gives you something most platforms don’t: engagement without friction. If you’re tired of “click here” and want real interaction where it counts, this one’s a standout, especially for teams looking to try interactive email marketing for ecommerce without reinventing the wheel.
“We saw a 20% increase in survey responses after switching to Mailmodo’s AMP emails.”
– Marketing Manager, D2C Brand
Best for: Budget-conscious startups and small teams that need automation without the price tag
Moosend is one of those tools that doesn’t make a lot of noise, but quietly gets a lot right. It’s affordable, straightforward, and surprisingly capable when it comes to automation. If you’re just getting started and want something that won’t fry your brain (or your wallet), Moosend is a safe bet.
You won’t get flashy design tools or cutting-edge AI. What you do get is a clean editor, solid automation, and enough analytics to know what’s working. Sometimes, that’s all you need in an affordable email marketing service for small businesses.
👍 Pros:
- Email marketing automation tools at entry-level pricing
- Easy-to-use drag-and-drop email editor
- Built-in analytics to track open rates, clicks, and conversions
- Fully GDPR-compliant email software with strong data security
👎 Cons:
- Templates feel a bit plain compared to competitors
- Lacks some advanced segmentation and personalization options
- Customer support can be hit or miss on lower-tier plans
💰 Pricing:
- Free trial available (no credit card required)
- Pro plan starts at $9/month
- Custom enterprise pricing for large senders or agencies
🎯 Why We Like It:
Moosend keeps things simple. It’s not trying to compete with the biggest names, but it does more than enough to support growing brands who want email marketing software for small businesses without a steep learning curve or financial stress.
“Moosend’s automation helped us increase our email open rates by 25%.”
– Digital Marketing Lead, E-commerce Store
Best for: Small businesses and solo folks who want to send a lot of emails without spending a lot of money
Not everyone needs a high-octane supercar. Sometimes you just need a decent, dependable vehicle that starts every morning and doesn’t talk back. That’s SendX. It keeps things basic in a good way. No tricky pricing, no complicated dashboards, just email marketing tools for ecommerce that work right out of the garage.
You can set up automations, segment your list, and build solid-looking emails without cracking open a manual. For smaller businesses or people just getting started, it’s a calm place to begin with affordable email marketing services that don’t overcomplicate things.
👍 Pros:
- Flat-rate pricing with unlimited sends (no “surprise” tiers)
- Email marketing automation tools are easy to set up and tweak
- Good list segmentation tools for targeted sending
- Email editor is simple, clean, and doesn’t fight you
👎 Cons:
- Doesn’t play well with bigger CRMs or advanced sales tools
- Design options feel a bit limited
- Reporting lacks the depth some users might expect
💰 Pricing:
- Starts at $7.49/month (billed annually)
- Unlimited emails on all plans
- Free trial available, no card required
🎯 Why We Like It:
SendX doesn’t pretend to be something it’s not. It’s a solid, no-frills solution for getting your emails out the door without headaches. Great if you’re after beginner-friendly email marketing that actually works.
“SendX made it easy to set up our campaigns, and we saw a 15% boost in conversions within the first month.”
– Founder, SaaS Startup
Best for: Small businesses and creators who’d rather have “steady and solid” than “shiny and new”
AWeber has been around the block and it shows, in a good way. It’s not the trendiest email marketing platform out there, but it’s dependable. You won’t find AMP emails or mind-bending automation trees, but what you will find is high deliverability email software, a solid builder, and customer support that talks like a person, not a chatbot.
If you just want your emails to go out on time, look decent, and not end up in the spam folder, AWeber’s kind of hard to beat for email marketing software for small business owners who value reliability over flash.
👍 Pros:
- Excellent deliverability (your emails show up where they’re supposed to)
- Plays nice with tons of tools: Shopify, WordPress, PayPal, you name it
- Easy drag-and-drop email builder that doesn’t overcomplicate things
- Tons of guides, videos, and live support if you get stuck
👎 Cons:
- UI feels like it hasn’t had coffee since 2016
- Automation is basic and good for welcome emails, less so for complex journeys
- Pricing can creep up once your list grows, especially given the limited features
💰 Pricing:
- Free plan covers up to 500 subscribers
- Pro starts at $16.15/month (billed annually)
- Tiered pricing based on list size scales with you, for better or worse
🎯 Why We Like It:
AWeber won’t win any design awards, but it will keep your campaigns running smoothly. For creators and small business email marketing pros who want reliability without fuss, it’s a classic for a reason.
“Using AWeber’s automation tools, we had our first five-figure day on affiliate income.”
– Nate Yarbrough, Owner, EXPLORIST.life
Best for: Stores with momentum and a growing to-do list they’d like to automate, now-ish.
This one’s not for everyone. Let’s start there.
If you’re looking to send a simple newsletter once a month, ActiveCampaign might feel like using a spaceship to heat up your lunch. But if you’re ready to build smarter email flows, track how people behave, and send the right stuff at exactly the right moment? This thing hums.
You get automations. Deep segmentation. A built-in CRM that actually works. It’s a full-on system. And yeah, it takes some effort to learn. But that’s the deal, you trade a little time up front for a setup that saves hours later. It’s one of the most flexible email marketing automation tools for ecommerce once you find your rhythm.
👍 Pros:
- Automation that makes you look psychic (it isn’t magic, just logic)
- You can build sequences that respond to clicks, visits, purchases… even hesitation
- Tracks customers like a CRM should, with notes and deal stages and everything
- Designed for serious email marketing with ecommerce CRM integration in mind
👎 Cons:
- First few days might be a little overwhelming
- Gets pricey as your list grows
- Too many bells and whistles if you just want basic emails
💰 Pricing:
- Lite: starts at $29/month (for 1,000 contacts)
- Plus: $49/month and up (adds CRM and landing pages)
- Bigger plans exist, but only if you’re ready for full throttle
🎯 Why We Like It:
You’re either going to love this or feel like you’ve walked into the cockpit of a plane. Either way, it’s powerful. Set it up right and it’ll feel like you hired a second brain.
“ActiveCampaign’s segmentation and automation features allowed us to tailor our messages, resulting in a 30% increase in engagement.”
– Marketing Director, Online Retailer
See what it can do. It’s probably more than you need. Until suddenly, it isn’t.
Best for: Teams that need everything in one place and can afford the price of convenience
HubSpot is one of the top email marketing platforms for businesses that need more than just a campaign sender. It’s the big toolbox—CRM, email marketing software, landing pages, ads, customer service, all under one roof. That’s the good news. The other news? It doesn’t come cheap. And if you’re a small shop just figuring things out, it might feel like you’ve walked into a cockpit.
But for bigger teams or anyone ready to centralize their marketing automation tools, HubSpot delivers. It’s one of the few platforms where everything actually talks to each other, giving you true ecommerce CRM integration that can scale.
👍 Pros:
- True all-in-one setup: CRM, marketing, sales, support
- Smart automation tools for lead nurturing and follow-up
- Huge library of guides, courses, and community support
- Reporting and analytics are detailed, flexible, and legit
👎 Cons:
- Pricing jumps fast, especially on higher-tier plans
- Smaller teams may find it overkill
- Navigating the feature tiers and pricing structure can get frustrating
💰 Pricing:
- Free CRM tools available (decent for basic use)
- Starter plans begin at $18/month
- Professional plans start around $800/month (yes, really)
🎯 Why We Like It:
HubSpot is built for teams that want everything centralized. It’s powerful, flexible, and surprisingly polished, but the costs add up. If you’re ready to commit to a full email marketing ecosystem, this is one of the strongest options out there.
“With HubSpot, we consolidated our marketing tools, leading to a 20% increase in lead conversions.”
– Sales Manager, B2B Company